A real estate marketing company is an intermediary that promotes and sells developers' projects or owners' units for a commission, through advertising, a sales team and viewings. In Egypt, the law prohibits anyone from practising real-estate brokerage unless they are entered in the real-estate brokers register held by the General Organization for Export and Import Control (GOEIC). So choosing a company, or starting your own, begins with that registration, then the contract, then the tools used to handle leads.
The short version: if you are a developer or owner, check the company's entry in the real-estate brokers register, insist on a written contract that sets the commission, term and exclusivity, and ask how lead reports will reach you. If you are starting a real estate marketing company, the order is: legal form and commercial register, then a no-objection certificate from GOEIC, then entry in the brokers register. The grace period for existing businesses ended on 25 July 2026, so registration is now a requirement, not an option.
What does a real estate marketing company do?
Companies differ in size, but the daily work is similar: take on inventory from a developer or owner, price and present it, launch campaigns, answer leads, arrange viewings, then follow the reservation and contract through. The company earns a commission set by its agreement with whoever hired it.
| Type | How it works | When it suits you |
|---|---|---|
| Traditional marketing company | Sales team, office and viewings; most clients from referrals and ads | Large projects that need a field team |
| Digital real estate marketing company | Paid campaigns, a website and landing pages are the main lead source | Projects that buyers research online |
| Independent brokerage office | One or two brokers in a specific area | Resale units and rentals in a particular district |
| The developer's own sales team | The developer sells directly | Developers with enough volume for an in-house team |
The line between a traditional company and a digital one is fading. Even an office that lives on referrals needs a website it can send buyers to before a viewing.
How to choose between real estate marketing companies in Egypt
Before you hand your project to any company, get written answers on these points:
- Entry in the real-estate brokers register. The GOEIC service page states that Article 2 of Law No. 120 of 1982 prohibits any real-estate brokerage work except by those whose names are entered in the brokers register, and that registration applies to anyone doing real-estate brokerage, marketing or intermediation. Ask for the registration number.
- A written contract. It should list the units, the commission and when it is earned, the term, and whether it is exclusive. A WhatsApp message is not enough. We list the clauses in our guide to the real estate marketing contract.
- What will be published in your name. Ask for sample ads, and check that prices, areas and payment plans match what you supplied.
- Where the leads come from. Does the company have its own website and landing pages, or does it rely only on listing portals?
- Reporting. How many leads arrived, how many viewings happened, and why deals were lost. A company running leads on Excel and WhatsApp will not answer that precisely.
- Past projects. Ask which projects it has marketed, and call at least one of those developers.
As for lists of real estate marketing company names in Egypt, you will not find a ranking here: rankings change, and a list does not tell you whether a company is registered. GOEIC publishes a file called "Active registrations (real-estate brokers)" on its website, and that is the reference to start from.
Cairo and the governorates: where registration is filed
People search for real estate marketing companies in Cairo, in Nasr City, Fifth Settlement and Zahraa El Maadi, in 6th of October, October Gardens and Sheikh Zayed, and in Alexandria, Tanta, Sohag and Beni Suef. The selection criteria are the same in every city. What changes, if you are founding a company, is where you file.
According to the GOEIC service page in October 2026, documents are received and fees paid at these locations:
| Area | Filing locations listed on the GOEIC page |
|---|---|
| Cairo (Nasr City, Fifth Settlement, Zahraa El Maadi and others) | GOEIC's Maarouf branch, the Bab El Louk chamber of commerce, or the investor services complex at the investment authority |
| 6th of October, October Gardens, Sheikh Zayed | GOEIC's 6th of October branch |
| Alexandria | GOEIC's Alexandria branch or the Alexandria chamber of commerce |
| Tanta | The Tanta chamber of commerce |
| Canal and Delta cities | Branches in Port Said, Damietta, Suez, Zagazig, Ismailia, 10th of Ramadan and Menoufia; chambers in Kafr El Sheikh, Damanhour and Banha |
| Sohag and Beni Suef | Not listed on the page; call GOEIC's hotline, 19591, before you travel |
Cards are issued at the Maarouf, 6th of October, Alexandria and Damietta branches. Check the page before you go, as locations can change.
Papers needed to open a real estate marketing company: the steps in order
Opening a real estate marketing company in Egypt has two stages: setting up the business entity, then entering it in the real-estate brokers register. This is a summary of what GOEIC publishes, not legal advice:
- Choose the legal form (sole establishment or company) with an accountant or lawyer, because it determines the documents and capital.
- Obtain the commercial register showing real-estate brokerage as an activity, or start that process.
- Get a no-objection certificate from the competent GOEIC branch. New establishments, or those whose activity is still being added to the commercial register, are registered in two stages: the certificate, then the entry.
- File the registration request on the forms published on the service page (separate forms for companies and sole establishments), and pay the fees where you obtained the certificate.
- Check the personal conditions. According to remarks by GOEIC's chairman published on its website in November 2025, applicants must hold Egyptian nationality or have been naturalised for ten years, have no conviction for a felony or a misdemeanour involving honour or trust, not appear on the money-laundering unit's negative lists, and not be a government employee or a member of the House of Representatives or the Senate.
- Prepare for anti-money-laundering duties. The supervisory controls for real-estate brokers published by GOEIC require a designated AML compliance manager and client and contract records kept for at least five years.
GOEIC's service page for establishments that already carry the activity notes that the grace period ended on 25 July 2026 under Decree No. 593 of 2025, and that GOEIC no longer issues a no-objection certificate when a commercial register listing real-estate brokerage is amended or renewed without permanent registration. Detailed documents and fees change, so ask GOEIC on 19591 before you file. For the individual route and Saudi Arabia's FAL licence, see our real estate marketing licence guide.
Your company name and logo
Name and identity are built once, so choose carefully:
- A short name that sounds the same in Arabic and English, because buyers will search for it both ways.
- Avoid very generic names such as "Real Estate" on its own; they do not stand out in search and are hard to protect.
- Check availability of the trade name when you register, and of the matching domain and social handles.
- A real estate company logo must read at small sizes: on a WhatsApp profile photo, in the corner of a unit photo, on a sign seen from across the street. A simple shape and no more than two colours.
Digital real estate marketing: the website is your first office
A property company with no website sends every buyer it pays to reach to a Facebook page or a portal full of competitors. A successful digital real estate marketing company owns three things: a website showing its projects and units, a landing page per campaign, and a system that receives every inquiry and assigns it to a rep.
We cover the build in a property portal builder for brokers, campaign pages in real estate landing pages, and why you should own your client data in an owned-data strategy for brokers.
A public example is the site of Better Life Real Estate Development, a company developing and marketing projects in Obour City and New Obour. Its Buildoura-built site lists projects and units with price, area and payment plan, alongside a calculator and a contact form for the sales team.
Where Buildoura fits
According to the Buildoura website in October 2026, Buildoura gives real estate marketing companies a branded website on a subdomain or their own domain, a landing page per project, a CRM that collects leads from the site and ads and routes them to reps, per-employee performance reports, and contract templates. The free-forever plan covers 5 clients, 5 projects and 10 units; Pro is EGP 500 a month or EGP 4,500 a year. For more detail, see our guide to choosing real estate software.
Real estate marketing companies in Saudi Arabia, Riyadh and Qatar
In Saudi Arabia, brokerage and property marketing are licensed by the Real Estate General Authority (REGA). The FAL licence page for establishments requires a valid commercial registration that includes real-estate brokerage, a responsible manager who has completed three courses (real-estate brokerage, real-estate marketing and e-marketing), and an annual fee of SAR 1,000. If you are comparing real estate marketing companies in Riyadh, ask for the FAL licence number.
For real estate marketing companies in Qatar, ask the competent Qatari authority which licence applies; this guide covers Egypt and Saudi Arabia only.
FAQ
How do I know a real estate marketing company is licensed in Egypt?
Ask for its number in the real-estate brokers register held by GOEIC, and check the "Active registrations (real-estate brokers)" file published on GOEIC's website. Law No. 120 of 1982 prohibits real-estate brokerage by anyone not registered.
What papers do I need to open a real estate marketing company?
A commercial register showing real-estate brokerage as an activity, then a no-objection certificate from GOEIC, then a registration request on GOEIC's published forms. Detailed documents and fees change, so confirm them with GOEIC on 19591 and with your accountant before filing.
Can I run a real estate marketing company from home or only online?
You can rely on digital marketing to bring in leads. But registration in the brokers register applies to anyone doing real-estate brokerage or marketing, wherever they work. Ask GOEIC about address requirements when you register.
What is the difference between a marketing company and a brokerage office?
Mostly size and tools: a company runs a team, campaigns and developers' projects, while an office works locally on resale units and rentals. Both are subject to the same registration requirement.
Do I need a website if I already list on portals?
Yes. A portal shows you next to your competitors; your website shows only your projects and takes inquiries in your name. With the site wired to a CRM, every lead reaches a named rep instead of getting lost in WhatsApp.
What does Saudi Arabia require of real estate marketing companies?
A FAL licence for brokerage and marketing for establishments from REGA: a commercial registration that includes real-estate brokerage, a responsible manager who has passed three courses, and an annual fee of SAR 1,000, according to REGA's page.
Written by Hala Mostafa, Real-Estate Solutions Lead at Buildoura.
Setting up or reorganising your company? Start your company website and lead CRM on Buildoura for free.
Starting or growing a real estate marketing company?
Leave your details and the Buildoura team will help you launch your company website and lead CRM the same day.